Rhiannon YalowitzCreative Strategy, Branding, and Visual Direction with Personality
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Creative Strategy, Branding, and Visual Direction with Personality
A curated collection of branding, promotional design, merchandise graphics, and digital product visuals across creative, client, and business-focused projects.
Beyond the Visuals
Each project here represents more than just visuals. It reflects a combination of strategy, creative direction, and execution designed to make something feel intentional, cohesive, and aligned.
Featured Case Study
Ongoing promotional design for a growing community league, including location-specific club graphics, social assets, event flyers, and information-heavy layouts that still need to feel welcoming and energetic.
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Digital Product Ecosystem
Clarity AI Systems is both a brand and a product ecosystem, which means the design needs to carry trust, usefulness, and a sense of guided transformation without feeling cold or overly technical.
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Project Index
Promotional Design
As part of my ongoing work with Chicago Backgammon League, I create promotional design systems for club nights, location launches, weekly events, and social graphics that need to feel cohesive across formats.
Community Event Design
A cleaner, more structured social graphic for the Evanston club night, balancing event information with a community-forward visual style that feels welcoming, organized, and easy to scan.
Schedule System
A multi-location schedule graphic designed to make recurring club nights feel organized, cohesive, and easy to scan while preserving the league’s recognizable visual language.
Launch Flyer System
A polished online flyer for the Naperville club night, balancing detailed event information, pricing, location, and a family-friendly club tone inside a cohesive CBL visual system.
Brand Identity
Approved logo and favicon assets for a client brand system, supporting a more polished web presence and a consistent identity across browser, social, and launch materials.
Brand Identity
A curated selection of identity concepts created to give each brand a distinct visual presence, from personal branding and digital products to playful handmade brands and lifestyle-led personal brands.
Merchandise Graphics
Creative, expressive designs built for apparel, products, and visual storytelling, blending bold illustration, personality-driven concepts, and stylized graphics.
Digital Product Ecosystem
A structured collection of AI-driven tools, prompt packs, and guided resources designed to help users move from confusion to clarity.
Case Study Framework
For longer-term projects, I can document the strategy, deliverables, launch context, audience response, and measurable results so each case study becomes more useful over time.
What the project needed, what decisions shaped the direction, and how the creative system was built.
The identity pieces, promotional graphics, product visuals, templates, content, or campaign materials created.
Launch outcomes, engagement, traffic, audience growth, conversion signals, or qualitative feedback once available.
Experience Snapshot
Promotional systems, recurring club graphics, launch pieces, and event communication.
Digital product direction, offer structure, cover design, AI workflow concepts, and brand ecosystem development.
Official logo, favicon, brand-kit organization, and web presence support for Video Voicemail.
Visual identity work for personality-led brands, handmade brands, lifestyle projects, and digital concepts.
Illustrated and character-driven pieces that show style, taste, and expressive creative range.
Portfolio Pipeline
Some projects begin as visual direction, then become stronger case studies once strategy, deliverables, launch moments, and measurable outcomes are ready to share.
Projects with enough strategy, context, and final visuals to present as deeper portfolio pieces.
Projects can be added as they move through discovery, direction, design, launch, and refinement.
When the numbers or feedback are available, each case study can expand with real evidence and clearer context.
Bring the idea to life