Case Study
Community Event Design System
Chicago Backgammon League
Promotional design for a growing community league, built to make weekly club nights feel organized, welcoming, and recognizable across locations.
The league needs design that can carry a lot of information quickly: location, day, time, membership details, skill level, and atmosphere. The goal is to help someone understand what the event is, feel welcome, and recognize the league across different neighborhoods.
The visual system leans into vintage sporting-club energy, backgammon motifs, Chicago references, rich navy and red accents from the league identity, and clean information hierarchy. Each location can have its own character while still feeling connected to the larger CBL brand.
This work is a strong example of how I think about design systems: every flyer has to work as a standalone piece, but the group has to feel like a cohesive world.
Selected Assets
A cohesive system across flyers, club graphics, and social formats.
Results to Track
This case study can grow with the league.
As the promotional system continues to be used, the case study can expand with attendance notes, location launches, social engagement, repeat event recognition, and community growth indicators.
Social post performance, shares, saves, event page traffic, and audience growth.
Club night turnout, new-player interest, repeat attendance, and location-specific response.
How consistently the league visuals are identified across flyers, social formats, and club announcements.
Need a system like this?